Record Growth Proves Value of Digital Fuel's IT Financial Management Solutions

Logs 342% Increase in Subscription Sales; 86% Increase in Number of Customers

SAN MATEO, CA - (March 28th, 2011) - Digital Fuel, the leading provider of Software-as-a-Service (SaaS) IT Financial Management (ITFM) solutions, today reported record setting year-end financial results. In fiscal 2010, which ended in January 2011, the company logged a 342% increase in committed monthly recurring revenue for its suite of SaaS ITFM products which gives CIOs the unprecedented ability to manage the business of IT. The increase brings the total IT spend currently under management by Digital Fuel solutions to $92B.

Growth in 2010 was broad-based, occurring across all geographies and all product lines. Financial highlights for the year included:

• 105% year-over-year revenue increase in IT Cost Management, with strong results in both North America (122%) and Europe (88%).
• Strong entry into APAC market with the first customers signed in Australia and Singapore.
• 86% increase in the company's customer base.
• A win rate in competitive deals of over 80% including companies such as HP, BMC, and IBM.

Digital Fuel's growth this past year was driven by a strong combination of new customer acquisition and increased revenue from existing customers. New customers in 2010 include top corporations from around the world. In addition, the value provided by Digital Fuel was clearly demonstrated with significant additional investments made by existing customers.

Significant purchases by new or existing customers in 2010 included AECOM, BG Group, Capita, Deutsche Bank, Fiserv, First Horizon, Hospira, IBM, Informa, Nomura International, Nortel, Qantas Airways, Starwood, Symantec, Time Warner Cable, Walgreens, Rio Tinto and many others.

"As the economy is recovering and enterprises are again focusing on growth, IT has become key to any business strategy and success," said Yisrael Dancziger, President and CEO of Digital Fuel. "CIOs are facing many options and alternatives in the new world of cloud and mobility and need to make the right business choices. Our success is a testament to our ability to help CIOs with this important mission. As we move into 2011, we are excited about our contribution to managing the business of IT."

Other notable initiatives and expansions for 2010 included:

• Debut of Version 7 of Digital Fuel's ITFM solution in December, featuring new capabilities in IT budgeting, "what-if" analysis, visual cost modeling, automated cost optimization recommendations, and simplified data management.
• The launch of the quarterly Digital Fuel Customer Advisory Board (CAB) and community comprised of IT executive leaders from ACS, BASF, Cummins, Cisco, Deutsche Bank, Estee Lauder, First Horizon, Informa, Koch Industries, Nationwide, Neiman Marcus, Nomura Siemens, Starwood, Telus, Thermo Fisher Scientific, TWC, Volkswagen and Walgreens. The CAB and community provides customer advocacy and input regarding the future of IT Financial and Business Management Solutions as well as enables knowledge sharing amongst IT leaders.
• Dramatic gains in delivering immediate results; reduced average time-to-deployment to just weeks and time-to-value to mere months
.
• The launch of ITFM for cloud and virtual environments with integration to companies such as VMware, Amazon, Google and others.

To learn more about how Digital Fuel IT Financial Management can help dramatically improve IT services value and optimize IT spend, view the online demos at www.digitalfuel.com.

About Digital Fuel:

Digital Fuel Technologies, Inc., the leading provider of Digital Fuel, provides easy to use and fast to deploy IT Financial Management SaaS solutions that plan, bill, and optimize IT cost and value. The company is the inventor of this space with more than a decade of experience, and has enabled hundreds of enterprises to increase value and save millions in direct IT costs, while gaining predictability into IT spending. Today hundreds of companies worldwide rely on Digital Fuel, including BASF, BBC, BT, Capita, Capital One, Capgemini, Cisco, CSC, Cummins, Dell, Deutsche Bank, First Horizon, GE, Hospira, IBM, Independence Blue Cross, Koch Industries, Nationwide, Nestle, Procter & Gamble, Siemens, Sprint, Starwood, Steria, Thermo Fisher Scientific, Telus, Telefonica, Unisys, Volkswagen, Wipro, and many more.

PRESS CONTACT

Tony Keller
SS|PR
312.775.9394
tkeller@sspr.com