Digital Fuel Unveils Groundbreaking New Version in Response To Customers' IT Budgeting and Cost Optimization Needs

New Visual Modeling, Automation, and Collaboration Capabilities Deliver Fastest Time-to-Value

SAN MATEO, CA - (December 9th, 2010) - Digital Fuel, the leader in SaaS IT Financial Management solutions, today unveiled Version 7 of its IT Financial Management platform, a major advance in enabling teams to collaborate in budgeting, planning, and cost optimization. IT Financial Management Version 7 reflects the input and priorities of Digital Fuel's large and growing domestic and international customer base who are demanding products that are accessible to IT, finance, and business stakeholders.

Digital Fuel's IT Financial Management (ITFM) is a set of SaaS business applications that automate key processes for IT business management. Through proactive planning, billing, and cost optimization capabilities, ITFM provides the visibility and predictability that enables stakeholders to improve value and align spending with business goals.

"Digital Fuel is our backbone for managing the business of IT. We use Digital Fuel's IT Costing, Showback Chargeback, SLM KPI Management, and Vendor Governance. We are delighted to have the opportunity to define this speedily evolving space," said Larry Krieb, VP Global Information Services of Estee Lauder."

Version 7 builds on Digital Fuel's existing ability to manage the cost and value of IT, with multiple technology innovations that take the product to an even higher level of effectiveness, ease and speed of use. By focusing on streamlining and automating tasks that are traditionally time consuming and error prone, this new release delivers the fastest time to value.

Key advances in the new Version 7 include:

• New module for IT Budgeting automates the creation of IT budgets based on historical data, demand, and business objectives
• Enhanced "what-if" analysis enables side-by-side comparisons of alternative approaches and different cost models
• New visual cost modeling capabilities dramatically simplifies use for IT, finance, and business users
• Automated cost optimization recommends specific strategies for storage , servers and business applications
• Simplified data management streamlines use of disparate data sources with automatic data uploading, cleansing, and mapping to cost model and business objects

"Increasingly, companies around the world understand the connection between smart IT budgeting, cost and value management and business growth. Our new Version 7 supports this new dynamic with incredible capabilities that support collaboration while enabling the ease-of-use that the diverse types of users in IT, finance, and the business require," said Yisrael Dancziger, President and CEO of Digital Fuel. "Digital Fuel has always been devoted to ensuring that our customers see tangible value quickly and ongoing, and the new Release 7 enables even more and faster value."

There is also tremendous potential to gain cost advantages from cloud computing. Digital Fuel delivers the new capabilities that are needed in a cloud-based world, providing the ability to manage the cost and values of multiple vendors, build what-if scenarios, and see how various alternatives compare.

"Simply put, it is unacceptable to have poor visibility into IT spending," said Barbara Gomolski, Managing VP at Gartner. "For IT to play a strategic role, they must keep score. Companies we've worked with have used IT Financial Management solutions, like those from Digital Fuel, to quickly identify issues and make changes that directly impact business results."

To learn more about Digital Fuel IT Financial Management Version 7, including online demos and white papers, go to www.digitalfuel.com and to hear Digital Fuel's webcast featuring a detailed analysis from Gartner's Barbara Gomolski on the impact of IT Financial Management by visiting http://digitalfuel.com/resources/gartner-nationwide/player/

About Digital Fuel:

Digital Fuel Technologies, Inc., is the leading provider of IT financial management. Digital Fuel provides easy to use and fast to deploy IT Financial Management SaaS solutions that plan, bill, and optimize IT cost and value including: IT Costing, IT Budgeting, IT showback & chargeback, IT cost optimization, IT SLA&KPIs and IT Vendor Management. The company is the inventor of this space with more than a decade of experience, the company has enabled hundreds of enterprises to increase value and save millions in direct IT costs, while gaining predictability into IT spending. Today hundreds of companies worldwide rely on Digital Fuel, including AECOM, BASF, BBC, BG Group, BT, Capita, Capital One, Capgemini, Cisco, CSC, Cummins, Dell, Deutsche Bank, First Horizon, GE, Hosphira, IBM, Independent Blue Cross, Koch Industries, MTS Allstreem, Nationwide, Nestle, Procter & Gamble, Quants, Rio Tinto, Siemens, Sprint, Starwood, Steria, Thermo-Fisher, TELUS, Telefonica, Unisys, Volkswagen, Walgreens, Wipro, and many more. Learn more at www.DigitalFuel.com.

PRESS CONTACT

Tony Keller
SS|PR
312.775.9394
tkeller@sspr.com