First Horizon Selects Digital Fuel to Optimize IT Costs and Increase IT Business Value

Leading Financial Services Company Sees Immediate Benefits With SaaS IT Financial Management Solution

SAN MATEO, Calif. - (February 2, 2010) - Digital Fuel, the leading provider of Software-as-a-Service (SaaS) IT Financial Management (ITFM) solutions, today announced that premier financial services company First Horizon National Corporation (NYSE:FHN - News) has selected Digital Fuel's IT Financial Management to automate IT Financial Management processes in order to gain transparency into overall IT expenses, optimize IT costs, and increase the value delivered to the business by IT.

"Our teams were spending significant effort compiling the financial information needed to understand IT costs and value," said Ann M. Fite, Senior VP and Finance Director at First Horizon National Corporation. "Now with Digital Fuel we have the business application and dashboards and drilldown we need to show our business lines how their usage and unit costs impacted their IT spend and how it compares to industry averages. Digital Fuel's IT Financial Management is poised to change the conversations we have with our IT teams from talking about line item expenses to discuss value received and identify ways to increase value while reducing cost."

As one of the top 50 bank holding companies in the country, First Horizon National Corporation is a premier financial services company with more than 180 locations in and around Tennessee. It has one of the highest customer retention rates of any bank in the country with its emphasis on strong, community-focused regional banking and specialty businesses in selected markets.

With Digital Fuel's IT Financial Management, First Horizon has achieved transparency in its IT Cost across more than 20 business units. By leveraging the fast deployment of the SaaS-based solution, First Horizon was up and running in less than a month with IT Costing and IT Cost Optimization.

"We were very impressed with the opportunity to begin seeing value from the Digital Fuel solution," said Fite. "We hadn't even completed the project kickoff before we started to discover key opportunities to reduce costs without impacting business results."

For more information about how Digital Fuel's IT Financial Management solutions enable enterprises to manage the cost and value of IT, visit www.digitalfuel.com.

About Digital Fuel:

Digital Fuel Technologies, Inc., is the leading provider of Digital Fuel provides easy to use and fast to deploy IT Financial Management SaaS solutions that plan, bill, and optimize IT cost and value including: IT Costing, IT Budgeting, IT showback & chargeback, IT cost optimization, IT SLA&KPIs and IT Vendor Management. The company is the inventor of this space with more than a decade of experience, the company has enabled hundreds of enterprises to increase value and save millions in direct IT costs, while gaining predictability into IT spending. Today hundreds of companies worldwide rely on Digital Fuel, including BASF, BBC, BT, Capita, Capital One, Capgemini, Cisco, CSC, Cummins, Dell, Deutsche Bank, First Horizon, GE, Hosphira, IBM, Independent Blue Cross, Koch Industries, Nationwide, Nestle, Procter & Gamble, Siemens, Sprint, Starwood, Steria, Thermo-Fisher, Telus, Telefonica, Unisys, Volkswagen, Wipro, and many more.

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Tony Keller
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